1. Of all adults with Internet access, 71% use social media

2. The average American social media user spends 2.7 hours per day on social media

3. Facebook is still the most widely used social media platform

4. YouTube drives the most engaged traffic of any social site

5. Social commerce revenue is projected to total $30 billion in 2015

6. 54% of B2B marketers say they’ve generated leads from social media

7. 80% of B2B social media leads come from LinkedIn

8. Only 26% of companies integrate social media into their business strategie